Netflix Subscribers Watched 1 Billion Hours Of Video In June, Or More Than An Hour A Day On Average

Here's more evidence that Netflix is slowly chipping away at traditional TV viewing. According to a public Facebook post by CEO Reed Hastings, Netflix subscribers watched a total of 1 billion hours of video for the first time in June. Do a little back of the envelope math, and that comes out to more than an hour of video per subscriber each day. The milestone comes as Netflix is trying to right the ship after a few missteps last year. After announcing plans to split apart and rebrand its DVD-by-mail service -- and then rescinding those plans -- the company lost subscribers in the last year's third quarter. Since then, it's been working to repair its brand image, and apparently succeeding.

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